Territory 4 · Experiences
Tours and excursions: be the activity they find before they arrive
How your customers search
By activity and by place: "pirogue excursion [place]", "guided tour [city]", "what to do in [destination] in one day". (Illustrative examples.)
What's often missing
- •No dedicated page for each excursion.
- •A vague duration, meeting point and content.
- •No photos of real outings with real travelers.
What the system changes
One page per excursion (duration, what's included, languages, departure point), a profile with your services listed, articles that answer "what to do in…" searches and lead to your booking pages, and ads in high season.
Your angle: search by destination and by activity
Travelers often choose the activity before the organizer. Be in their search from that stage.
Read
How travelers search before they book
Destination, hébergement, activité, transport, nom d'entreprise : les 6 façons dont les voyageurs cherchent sur Google, avec des exemples par métier.
8 min read · FRRéférencement et contenuThe searches that bring bookings
Toutes les recherches Google ne se valent pas. Apprenez à repérer les mots-clés qui amènent des réservations plutôt que de simples visiteurs.
8 min read · FRLes doutesWhy your website brings you no customers
Votre site web n'apporte pas de clients ? Les 5 raisons les plus fréquentes, 6 vérifications à faire seul et la différence entre un site et un système.
7 min read · FRReady to actually show up on Google?
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