Territory 2 · Lodging
Your customers search where to sleep. What do they see?
How your customers search
They compare before booking: "hotel with pool [city]", "hotel near the airport [city]", "[hotel name] reviews". (Illustrative examples.)
What's often missing
- •A Google profile with no room photos and no amenities filled in.
- •No clear page to book or contact the hotel directly.
- •Visibility that rests almost entirely on third-party platforms.
What the system changes
A complete profile (photos, amenities, services), one page per room type or service, direct contact in one tap, reviews followed up, and ads on "hotel [city]" when the season calls for it.
Your angle: direct bookings
Every traveler who contacts you directly is a traveler who depends less on intermediaries. That's the goal.
Read
Setting up and optimizing your Google profile
Optimisez votre fiche Google : informations essentielles, avis, erreurs à éviter et checklists pour hôtels, agences, locations et excursions.
10 min read · FRLes doutesHow long it takes to show up on Google
Combien de temps pour apparaître sur Google ? Cela dépend du levier : résultats naturels, Google Maps ou Google Ads. Voici un calendrier réaliste.
7 min read · FRRéférencement et contenuHow travelers search before they book
Destination, hébergement, activité, transport, nom d'entreprise : les 6 façons dont les voyageurs cherchent sur Google, avec des exemples par métier.
8 min read · FRReady to actually show up on Google?
I'll show you exactly where the opportunities are for your business.
Results in 24 hours. No fluff.